Mustard works with Hertz across all brand communications to develop and execute compelling, multichannel campaigns that deliver cut-through and impact commercial results.
This role also involves developing strategies around business management, marketing, brand planning and market segmentation.
Part of Hertz’s strategy involves working alongside a number of diverse partners to activate the brand offline and drive added awareness of through-the-line campaigns.
Mustard works with Hertz to build customer loyalty through Gold Plus Rewards, a programme with a continual focus on member activation and acquisition.
By designing a robust digital strategy,
Mustard helped Hertz to grow its online presence organically.
SEO strategy and ongoing data driven tactics have fuelled growth and led to a significant increase in revenue from online bookings.
Continued work on optimisation and conversion is delivering further increases in revenue and website traffic.
Over a year, we nearly doubled the value of Hertz location pages.
Sessions
+45.03%
Transactions
+37.41%
Revenue
+47.07%
